Job Experience:

Tamga. Chief Marketing Oficcer

Fintech-projects at european markets: Poland, Spain,Ukraine

2020-2024

Responsibilities:

● Was responsible for all marketing activities in a group of Fintech

companies (three brands in the consumer finance segment), the largest

budget under management half a million dollars per month

● Successful planning and management of the company's budget to achieve

business goals and positive EBITDA.

● Managed an in-house team of 10 specialists: Paid traffic manager, Affiliate

manager, Email marketing manager, ASO-specialist, PR specialist, SEO-

specialist, SMM manager, CRM-manager, Designer, and Copywriter.

● Regular analysis of the consumer finance market to identify new channels

for attracting customers and innovations in the provision of services.

● Developed a digital and communication marketing strategy for each brand

according to product values and marketing positioning.

● Automatization all marketing processes

Achievements:- Successfully launched projects on several international markets;

-Led project to TOP3 on market in niche;

-increased sales 5 times in the holding's largest project in 3 years

-Built strong marketing team from 0

-Build a customer loyalty system and effective retention strategy, using an

omnichannel communication system

+ 30% increase in income per client, + 25% increase in conversion to a repeat

purchase

-Created and launched mobile app promotion strategy. (led app in TOP50 in its

Category in Google Play and App Store)

Skills:

- Strategy: Created and implemented successful marketing and communication

strategies.

- People hiring and management: Hired and mentored marketing team of 15

people

-The largest budget under management half a million dollars per month;

- Project management (Jira, Trello, Assana)

- Product management

- Can do the best by myself from 0: Direct marketing, Lidogeneration (Google

Ads, Facebook Ads, Apple Apple Search Ads), ASO, SEO, setup all analytics;

-Expertise in retention-strategy, building automatic direct-communication system

(Esputnik, Sendpulse)

-Web and mobile analytics (GA, GTM, Appsflyer, Hotjar, SimilarWeb);

-Solid analytical skills, team player, problem-solving and critical thinking.

-English B2 (Green Forest School Certificate)

Tamga. Head Of Content

2018-2020

Responsibilities:

-Formed a team of full-time and freelance employees: editors, content-managers,

SMM-specialists, designers, SERM-specialist.

-launched content projects: corporate blog, corporate site, improved other content

distribution channels;

-developed and implemented content strategy in all marketing channels

- developed and implemented seo-strategy to increase traffic of content pages

-built comprehensive reputation management process and trained a SERM

specialist

Achievements:-Successfully content marketing strategy - developed blog from scratch and

increase traffic from 0 to 100 000 visitors per month

-Made the company's ratings on the Google Maps, App Store, Google Play

platforms the best among all competitors.

-built a lead generation system via Facebook in a gray niche

Tamga. PR-manager/email-marketing manager

2016-2018

Responsibilities:

Maintained various efforts to help increase the companies visibility & presence in

Poland & worldwide

-Formulated PR plans and strategy to promote employer brand

-Monitored the performance and impact of PR strategies on business KPIs

-Researched, wrote and distributed press releases to targeted media.

-Created and distributed content through social media networks and content blog

-Planning of direct communications (email campaigns, web/mobile push

notifications,)

- Database segmentation

-Measuring results of the cross promotion campaigns and optimizing assets and

experiments;

- A/B testing

Achievments:

- published articles in Forbes, Newsweek, Businessinsider etc

-increased sales through email-channel in 3 times

-increased open-rate from 40% to 65% by increasing the reputation of domains

-set up all trigger communications

Photo and Video editors apps

• Campaign Strategy and Planning: Collaborating with cross-functional teams to develop integrated digital campaign that align with overall marketing objectives, including creating digital campaign plans, specifying goals, target audiences, messaging and channel collaboration.
• Execution, Coordination and Measurement: Overseeing seamless execution of digital campaigns across multiple channel ensuring consistent messaging and branding while coordinating with internal teams to optimize campaign performance and leverage cross-channel synergies.
• Developing and implementing marketing campaigns that drive customer acquisition, retention, and brand loyalty (Meta Ads/TikTok Ads/Google Ads/Influencer marketing campaings).
• Leading strategy, execution and analysis of go-to-markets that support the product roadmap (Wellness/Productivity Apps)
• Developing customer value propositions, product positioning, and key consumer use cases to drive the communication and narrative of products both internally and externally

Lifestyle apps

• Media Buying (Apple Search Ads, Google Ads (UAC, GDN, Search), Facebook Ads, and Tik-Tok Ads)
• Analysis of the effectiveness of advertising campaigns via Google Analytics, AppsFlyer, and Tableau
• Creating a landing page on the Tilda and Wix platforms
• Increasing App Engagement and User Retention (Push Notification, In-App Messages, Efficient Onboarding)
• A/B testing

Health and fitness // Productivity Apps

• Create promotional copy and landing pages to support digital marketing channel, including partnering with internal team for design templates and graphics, testing, launching, and reporting success metrics
• Create and A/B test syndication and trade pub advertising landing page templates and calls-to-action that align to customer preferences and optimize engagement
• Analyze, report on, and optimize against key metrics including number of downloads or views, customer fit, revenue influence, and engagement in relevant content assets
• Track best practices, industry trends, and make proactive recommendations on how best to increase engagement in content assets and digital properties

Previously worked at US-centric AI-based SaaS (with 1M audience), EU-centric blockchain CExP (with 250-400K MAU), worldwide-focused B2B SaaS, a couple of Ukrainian online media (with 150-200K MAU), as well as digital-content agencies for local Ukrainian market (B2C-focused).

+ Working on 2-weeks / 4-weeks sprints + OKRs

+ Was managing marketing dash-es for 250K users' audience, 400+K users' audience (MAU)

+ Worked with LTV, CAC, ARPU, ROAS, Churn rate, and CR as NSM

+ Tier1 markets (5 products in 7 years, from 70% to 100% of the products' audience)

+ Data-driven approach only

+ C1 English, US / Israeli team experience

+ 15 years in marketing

👉 Збільшив щоденний дохід від партнера-постачальника трафіку до $500 (у 5 разів у менш ніж 3 місяці).

👉 Запровадив скріпти та засоби автоматизації воронки продажів, що призвело до подвоєння залучених коштів від партнерів у волонтерському проєкті.

Воля, Київ - Технологічний консультант

01.05.17 - 01.09.17

● продаж додаткових послуг

● консультування клієнтів за запитом

East West Business, Київ – SMM та Event Manager

17.09.17 - 01.09.18

● управління соціальними мережами

● організація заходів організації

● нетворкінг організації

ТОВ «Корса», м. Вінниця - помічник бухгалтера

01.06.19 - 10.10.19

● Робота з первинними документами

● забезпечення звірки документів

● виконання доручень бухгалтера

● Робота з 1С

● Робота з CRM;

Ваден, Київ - Коммівояжер

01.09.21 - 01.12.21

● пошук клієнтів

● укладання договорів

TIENS, Київ - помічник керівника

01.08.22 - зараз

● Просування

● Обзвон (холодна база)

● РРекламування

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