Job Experience:
Tamga. Chief Marketing Oficcer
Fintech-projects at european markets: Poland, Spain,Ukraine
2020-2024
Responsibilities:
● Was responsible for all marketing activities in a group of Fintech
companies (three brands in the consumer finance segment), the largest
budget under management half a million dollars per month
● Successful planning and management of the company's budget to achieve
business goals and positive EBITDA.
● Managed an in-house team of 10 specialists: Paid traffic manager, Affiliate
manager, Email marketing manager, ASO-specialist, PR specialist, SEO-
specialist, SMM manager, CRM-manager, Designer, and Copywriter.
● Regular analysis of the consumer finance market to identify new channels
for attracting customers and innovations in the provision of services.
● Developed a digital and communication marketing strategy for each brand
according to product values and marketing positioning.
● Automatization all marketing processes
Achievements:- Successfully launched projects on several international markets;
-Led project to TOP3 on market in niche;
-increased sales 5 times in the holding's largest project in 3 years
-Built strong marketing team from 0
-Build a customer loyalty system and effective retention strategy, using an
omnichannel communication system
+ 30% increase in income per client, + 25% increase in conversion to a repeat
purchase
-Created and launched mobile app promotion strategy. (led app in TOP50 in its
Category in Google Play and App Store)
Skills:
- Strategy: Created and implemented successful marketing and communication
strategies.
- People hiring and management: Hired and mentored marketing team of 15
people
-The largest budget under management half a million dollars per month;
- Project management (Jira, Trello, Assana)
- Product management
- Can do the best by myself from 0: Direct marketing, Lidogeneration (Google
Ads, Facebook Ads, Apple Apple Search Ads), ASO, SEO, setup all analytics;
-Expertise in retention-strategy, building automatic direct-communication system
(Esputnik, Sendpulse)
-Web and mobile analytics (GA, GTM, Appsflyer, Hotjar, SimilarWeb);
-Solid analytical skills, team player, problem-solving and critical thinking.
-English B2 (Green Forest School Certificate)
Tamga. Head Of Content
2018-2020
Responsibilities:
-Formed a team of full-time and freelance employees: editors, content-managers,
SMM-specialists, designers, SERM-specialist.
-launched content projects: corporate blog, corporate site, improved other content
distribution channels;
-developed and implemented content strategy in all marketing channels
- developed and implemented seo-strategy to increase traffic of content pages
-built comprehensive reputation management process and trained a SERM
specialist
Achievements:-Successfully content marketing strategy - developed blog from scratch and
increase traffic from 0 to 100 000 visitors per month
-Made the company's ratings on the Google Maps, App Store, Google Play
platforms the best among all competitors.
-built a lead generation system via Facebook in a gray niche
Tamga. PR-manager/email-marketing manager
2016-2018
Responsibilities:
Maintained various efforts to help increase the companies visibility & presence in
Poland & worldwide
-Formulated PR plans and strategy to promote employer brand
-Monitored the performance and impact of PR strategies on business KPIs
-Researched, wrote and distributed press releases to targeted media.
-Created and distributed content through social media networks and content blog
-Planning of direct communications (email campaigns, web/mobile push
notifications,)
- Database segmentation
-Measuring results of the cross promotion campaigns and optimizing assets and
experiments;
- A/B testing
Achievments:
- published articles in Forbes, Newsweek, Businessinsider etc
-increased sales through email-channel in 3 times
-increased open-rate from 40% to 65% by increasing the reputation of domains
-set up all trigger communications