Photo and Video editors apps

• Campaign Strategy and Planning: Collaborating with cross-functional teams to develop integrated digital campaign that align with overall marketing objectives, including creating digital campaign plans, specifying goals, target audiences, messaging and channel collaboration.
• Execution, Coordination and Measurement: Overseeing seamless execution of digital campaigns across multiple channel ensuring consistent messaging and branding while coordinating with internal teams to optimize campaign performance and leverage cross-channel synergies.
• Developing and implementing marketing campaigns that drive customer acquisition, retention, and brand loyalty (Meta Ads/TikTok Ads/Google Ads/Influencer marketing campaings).
• Leading strategy, execution and analysis of go-to-markets that support the product roadmap (Wellness/Productivity Apps)
• Developing customer value propositions, product positioning, and key consumer use cases to drive the communication and narrative of products both internally and externally

Lifestyle apps

• Media Buying (Apple Search Ads, Google Ads (UAC, GDN, Search), Facebook Ads, and Tik-Tok Ads)
• Analysis of the effectiveness of advertising campaigns via Google Analytics, AppsFlyer, and Tableau
• Creating a landing page on the Tilda and Wix platforms
• Increasing App Engagement and User Retention (Push Notification, In-App Messages, Efficient Onboarding)
• A/B testing

Health and fitness // Productivity Apps

• Create promotional copy and landing pages to support digital marketing channel, including partnering with internal team for design templates and graphics, testing, launching, and reporting success metrics
• Create and A/B test syndication and trade pub advertising landing page templates and calls-to-action that align to customer preferences and optimize engagement
• Analyze, report on, and optimize against key metrics including number of downloads or views, customer fit, revenue influence, and engagement in relevant content assets
• Track best practices, industry trends, and make proactive recommendations on how best to increase engagement in content assets and digital properties