Head of Programmatic

The core responsibility of the Programmatic Manager is to build strong relationships with the GroupM agencies who work closely with both local and global clients. These will be the planners, buyers, and client teams within the agency networks. Building a relationship of mutual trust with the clients is key. You will be the go-to person for client contacts and will need to engage with clients both reactively and proactively.

Own relationship with your Agency client teams, developing business through excellent client servicing

Lead on the campaign performance to ensure they are pacing evenly and meeting agreed-upon KPIs

Take responsibility for reporting on the adoption of Xaxis within your assigned agency team and all revenue generated from your clients

Develop strong and effective media plans

Supervise and adhere to all processes, including insertion orders, forecasting, billing, and reconciliation processes

Coordinate communication, campaign strategy, campaign setup, and kick-off process

Conduct post-campaign analysis and deliver results to agency team and clients

QUALIFICATIONS

Proven ability to build businesses within the digital and traditional media arenas

Strong analytical skills, particularly in developing and leveraging web usage and user data to develop and expand business opportunities

Knowledge of current market trends

Experience managing digital ad campaigns

Proven ability to work within fast-paced deadline-driven environment

Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities

Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents

Experience with DV360, Trade Desk, or other DSP

Experience with third-party ad tags, conversion tracking pixels, floodlighting, piggybacking and reporting

Proficiency with Microsoft PowerPoint and Word. Advanced proficiency with Excel