Необходимые навыки

— At least 3 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, or similar;

— At least 1 year in successful B2B marketing with proven experience is a must.;

— Previous experience as B2B SMM Manager or B2B Content Expert;

— Practical experience in the creation of the engaging content/articles/case studies that attract potential leads;

— Practical experience in the social marketing and distributing of the content on Linkedin and other social networks;

— Practical experience in creation and optimization of a marketing funnel;

— Practical experience in calculating ROMI, CAC, LTV, CPL, CRO for each campaign;

— Strong analytical skills with using tools such as Google Analytics, Albacross, Hotjar, and/or others;

— Strong planning, organizational and analytical skills;

— Get things done attitude;

— Optimism, curiosity, initiative, responsibility, strong communication skills;

— Entrepreneurial spirit and flexibility;

— Fluent written and spoken English.

Будет плюсом

— Previous experience working as T-shape Marketing manager in a digital startup;

— Previous experience as Product Manager, Digital Marketing Manager;

— Previous experience implementing ABM marketing;

— Experience with Albacross, Hotjar, and/or others.

Предлагаем

— Opportunity to grow to Marketing Director and manage the full company Marketing department;

— Access to professional Marketing software;

— Possibility to work closely with C-level of the company;

— Great team and excellent environment, that will help you to improve your soft and hard skills;

— Competitive salary based on the qualification;

— Significant Marketing Knowledge Base Library (top books, online courses; top master classes) for improving your professional skills;

— Fully-equipped office space located in the center of the city, close to Botanichnyi sad metro station;

— 5-day working week, 8-hour working day;

— Flexible schedule with Work From Home(WFH) option;

— Paid Sick-leaves — 5 b/days;

— Annual Paid vacation — 15 b/days + unpaid vacation;

— Paid public holidays according to the Ukrainian legislation;

— Bookkeeping and accounting will be maintained by the professional accountant;

— Internal TechTalks, English lessons, and Speaking club with a native speaker, compensation for running/sports events, and others;

— Fun summer and winter corporate parties, team buildings, and other online and offline events (after pandemic Covid-19, of course);

— Fruits, cookies, marshmallows, and other sweets).

Обязанности

— Creation of the full content machine of the company;

— Creation and implementation of the Inbound marketing in Linkedin;

— Implementation of the ABM strategies and programs;

— Effectively manage budget, external agencies, and service providers, hire new team members, evaluate performance and KPI of the team members.

— Identify the target clients by making SWOT analysis, creating a unique value proposition, ICP-s, buying personas, customer journey map;

— Basing on the created ICPs generate leads with the needed number of MQL-s across all sales channels in order to achieve monthly and quarterly goals;

— Deploy successful marketing campaigns and own their implementation from creation to execution through inbound and outbound;

— Analyze and improve the performance of all digital campaigns (calculate and improve ROI, CAC, LTV, CPL, CRO) through all traffic channels used to attract customers. Analyze the effectiveness of all marketing efforts & report on return on investment;

— Analyze the key figures of the sales funnel and optimize them;

— Create new marketing hypotheses and experiment with finding new cost-effective marketing campaigns;