We are an engineering company, which develops Robotic Prostheses.
We are in Kyiv now, but the main market is the USA. We have a great product, cool users, clinic-partners, strong team, but still have no PR activity.
To become more open, increase awareness, and build a brand image, we are looking for a PR Manager (PR Manager/Marketeer/CMO) with similar experience (start-ups, crowdfunding campaigns, Tech-media, etc.).
· Create a marketing strategy and plan all PR-marketing activity
· Create content for press releases, byline articles, social media
· Seeking high-level placements for publications in online media, blogs ( tech-, medical direction)
· Create a database of journalists, bloggers, influencers interested in our technologies.
· Direct contact and communication with all related people & organizations.
· Communicate with online tech media (tech-, medical direction)
· Coordinate all PR-activities ( conferences, tech events, product presentations)
· Coordinate Social Media accounts ( FB, Ld, TikTok, Instagram).
· Write articles, latest company news, progress in work, and share this information through different media channels.
· Build relationships with opinion leaders to grow industry awareness
· Maintain a keen understanding of industry trends affecting users and potential partners and make appropriate recommendations regarding communication strategy and implement them
· Working experience with public and tech-media (the USA)
· Publications in international media (TechCrunch, Mashable, The Verge etc. )
· Experience in creating a database of media, finding contacts, communicating with journalists
· Excellent skills in Google/LinkedIn/Facebook search
· Exceptional English writing and editing skills
· Experience with social media including Facebook, Twitter, LinkedIn, TikTok
· Living, studying, work experience, in the USA will be a PLUS!
· Working with tech or product startups is a match.