JOB DESCRIPTION

You will manage App Store Optimization for the Murka Games Limited portfolio of games, which includes:

• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
• Optimizing conversion rates for app download pages by utilizing various content and visual tools
• Monitoring and tracking app store rankings using the latest analytic tracking tools
• Performing keyword research in multiple languages
• Writing app descriptions and titles using researched keywords
• Proofreading and editing reports

RESPONSIBILITIES

• Preparing in-depth ASO audits
• Designing effective ASO strategies and proposals
• Identifying insights from competitive ASO intelligence
• Defining the geo-expansion with ASO efforts based on data
• Owning the CRO loop (choosing the assets, testing, prioritization, evaluation)
• Running A/B tests and measuring the results both on the App Store and Google Play
• Driving keyword optimization
• Evaluating the results of our ASO work using advanced analytical and statistical methods
• Identifying and testing new ASO approaches
• Creating and delivering methodical processes to identify and execute growth opportunities

REQUIREMENTS

• 2+ years work experience in growth marketing, plus points if from mobile apps with a Subscription-based business model
• Proven hands-on experience in ASO (both Apple AppStore and Google PlayStore) & SEO
• Experience in Chinese app stores is a plus
• Familiarity with ASO tools such as App Annie, MobileAction
• Experience with A/B and split testing tools, including basic knowledge of statistic to Effectively interpret results
• Deep understanding of the mobile app user funnel and conversion rate tracking
• Collaborative self-starter with a positive, getting-things-done mindset
• Analytics-driven, structured work approach

IS A PLUS

• Proficiency in other languages
• SEO Experience

YOU’LL GET:

• Competitive salary and performance-based reviews
• Guaranteed paid vacations, main national holidays, and sick leaves
• Employment benefits, such as partial compensation of sports and English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities
• Comfortable centrally located offices with snacks, a well-equipped gym, and weekly fun activities
• Opportunity for professional growth: attending training programs, certifications, and conferences
• Corporate celebrations and team buildings