Tasks I used to solve:
- Planning, developing, implementing, and managing an omnichannel performance marketing strategy in 10+ countries (SEM, PPC, SMM, Email, Referral, Affiliate)
Tracking results and analytics and reporting insights to the CEO and co-founders
- Analysis of the profitability of each marketing activity (CPA, CPL, CPM, CTR, ROI, LT, LTV, CAC, profit margin, revenue, all conversions, etc.)
- Track conversions at every stage of the sales funnel for each channel and region, create and implement a plan to increase each conversion
- Quality control of incoming leads and creating a plan to find more targeted customers, conducting A/B tests
- Market and competitors analysis
- Analysis of the target audience, creating offers
- Management of employees of the marketing department (monitoring the implementation of the task plan, carrying out one-to-one, develop and monitor the achievement of KPI, develop a system of payment for work, mentoring)
- Freelancers management
- Optimization of business processes of the marketing department
- Creation of marketing materials that managers of sales and partner success departments use to bring customers to purchase, and quality control of leads processing by managers
- Collecting client feedback, defining insights for marketing and creating a plan for their implementation
- Holding meetings with heads of companies to create marketing collaborations
- Making websites wireframes using Miro / Figma