Head of Marketing / CMO
4 року досвіду — Yaware, Kubariq, WebPR, PR+ EN upper-intermediate Дніпро $2 000 - $3 000
  • CEO / COO / CMO / CPO / CIO
  • Marketing manager
  • Product marketing
30.07.22
Досвід роботи

Tasks I used to solve:

- Planning, developing, implementing, and managing an omnichannel performance marketing strategy in 10+ countries (SEM, PPC, SMM, Email, Referral, Affiliate)

Tracking results and analytics and reporting insights to the CEO and co-founders

- Analysis of the profitability of each marketing activity (CPA, CPL, CPM, CTR, ROI, LT, LTV, CAC, profit margin, revenue, all conversions, etc.)

- Track conversions at every stage of the sales funnel for each channel and region, create and implement a plan to increase each conversion

- Quality control of incoming leads and creating a plan to find more targeted customers, conducting A/B tests

- Market and competitors analysis

- Analysis of the target audience, creating offers

- Management of employees of the marketing department (monitoring the implementation of the task plan, carrying out one-to-one, develop and monitor the achievement of KPI, develop a system of payment for work, mentoring)

- Freelancers management

- Optimization of business processes of the marketing department

- Creation of marketing materials that managers of sales and partner success departments use to bring customers to purchase, and quality control of leads processing by managers

- Collecting client feedback, defining insights for marketing and creating a plan for their implementation

- Holding meetings with heads of companies to create marketing collaborations

- Making websites wireframes using Miro / Figma

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