Experienced CMO with 14 years in B2B, B2C, finance, IGaming, media, IT, e-commerce, advertising technologies markets.

Have experience in:

Building marketing strategies for B2B and B2C across FinTech, IT, e-commerce, media, FMCG, adtech

Marketing communications, developing and implementing marketing resources, media planning

Launching and developing new projects (Tier 1 markets), evaluation of their payback and ROI

Creating and implementing loyalty programs and promo for customers and partners

Leadership and management of teams (40+ people)

Achievements:

B2C:

- Successfully launched a casino product for Asian market

- Acquisition ROI grow from 20% to 35%+

- CAC decreased on 20%+

- Increased click2reg rates from 15% to 30%+ 

- Increased reg2dep rates from 6% to 20%+

- Increased numbers of FTD` ~ 60%

- Add new acquisition channels and funnels

- Customer acquisition according to the set KPI (customer acquisition cost) and cost reduction by more than 40%

- Achieving acquisition KPI and performance over and above target (~120%)

- Building and optimization of an analytical system from a perspective of communication, traffic channels, segments of the core audience, etc.

- Implementation of innovative customer acquisition and win-back methods (channels, tools)

- Cost minimization (by 70%) and optimization of resources of the SEO department

- Performance of KPI of SEO sales by 50%

B2B:

- Conversion from lead to qualified lead 30%

- Building and optimization of an analytical system

- Reaching planned revenue KPI

- Creating the marketing & sales department from scratch