Previously worked at US-centric AI-based SaaS (with 1M audience), EU-centric blockchain CExP (with 250-400K MAU), worldwide-focused B2B SaaS, a couple of Ukrainian online media (with 150-200K MAU), as well as digital-content agencies for local Ukrainian market (B2C-focused).

+ Working on 2-weeks / 4-weeks sprints + OKRs

+ Was managing marketing dash-es for 250K users' audience, 400+K users' audience (MAU)

+ Worked with LTV, CAC, ARPU, ROAS, Churn rate, and CR as NSM

+ Tier1 markets (5 products in 7 years, from 70% to 100% of the products' audience)

+ Data-driven approach only

+ C1 English, US / Israeli team experience

+ 15 years in marketing