October 2021 – May 2022

PROJECT ROLE: Head of digital marketing

TASKS AND ACCOMPLISHMENTS:

 Development of a digital brand strategy

 Analytics of advertising activity, operational redistribution of budgets depending on ROI on each

channel.

 Compilation of media plans for advertising campaigns

 Control of work on digital activity of local offices (EU countries)

 Preparation of tasks, search for contractors, control and acceptance of works.

May 2018 – October 2021

PROJECT ROLE: Head of Digital Marketing

TASKS AND ACCOMPLISHMENTS:

 Hiring, orientation, and training of a new marketing department team.

 Development of a brand strategy.

 Development and implementation of a strategy of increasing the number of applications for the key

services

 and products.

 Effective implementation of the lead generation plan - Yandex Direct, Google Adwords, Facebook ads,

TikTok ads, CRM marketing, email campaigns, guest posting, etc.

 Advertising Activity Analytics, prompt reallocation of funds depending on ROI at every channel.

 Development of the statement of work for website refinement, search for contractors and acceptance of

work.

 Development and implementation of KPI system for marketing team.

 Search Engine Reputation Management (monitoring of Social Media Mentions, dealing with negative

 feedback, encouraging clients to leave positive feedback on Social Media).

 Search Engine Optimization (SEO) for websites, link building.

 Work with front-end web developers/designers on finalizing landing pages.

 Development of chatbots for promotion of company’s services through Facebook and Instagram

targeting

May 2016 – May 2018

PROJECT ROLE: SEO specialist / Digital marketing specialist

TASKS AND ACCOMPLISHMENTS:

 Working with foreign eCommerce project by regions UK, EU, USA (covering 12 countries)

 Migration of the online store to a new CMS;

 Complete internal and external SEO optimization;

 Technical SEO optimization;

 Usability and behavioral factors improvement;

 Preparation to mobile first index;

 Writing of technical tasks for content manager, dev team, web designers team;

 Advertising campaigns set up and run (Google ads, Facebook ads - shopping and remarketing)

 Creation of content strategy, search engine optimization strategy, promotion strategy in social networks

(Facebook,Instagram, Pinterest, YouTube).