Porcelain Dent
CMO
- Created digital marketing strategy (communication channels, digitization of business processes, automatization, and scaling) that increased number of primary clients from digital sources from 5% to 30%
- Have built a new website with most awarded web studio in Ukraine - Vintage. With help of SEO and content strategy increased from 2000 to 60 000 users per month.
- Developed and implement CRM system Creatio Terrasoft (initiated project, collected requirements, worked with backlog, onboarding, building business processes)
- Have built а marketing team (marketing manager, SMM manager, client manager, content manager)
- Provided kanban task management system in the marketing team, that increased productivity and number of projects up to 30%.
- Have been planing and controlling monthly marketing budgeting with ROI from digital channels up to 80%.
- Provided regular reports and analytical dashboards for shareholders with project results and quarters presentations
- Have experience in creating and managing РРС, SEO, SERM campaigns
- PR support (more than 30 publication in media, 100+ contacts with opinion leaders, partner programs, special projects with media)
- Sponsorship and partnership (Miss Ukraine Universe 2019, Swiss Embassy, medical football team championship)
- Launched IP phone system and call-tracking, that helped to reduce missed calls up 90%
- Promoted new location (clinic оn Pechersk): outdoor advertising (Billboards, гоаd signs, advertising in business centres), Google Ads and Facebook/Instagram promo, partners cooperation
- Have been organizing internal trainings and соrрогаtе events (education for administration stuff, team buildings, corporate parties)
- Working with customers feedback and client service (provided welcome letter for primary clients, feedback call after treatment that increase retention of clients on 30% )
- Creating согрогаtе identities and attributes (sticker pack, welcome-pack, brand stuff)
- Launched email marketing campaigns with audience 8000 recipients. Promo, storytelling and trigger letters with OR more than 50%, CR up to 10%.